Previously, people relied on means such as switching to airplane mode, and creating pseudo accounts to watch Instagram anonymously. Due to this, many users find it not only convenient but necessary to view Instagram anonymously for personal reasons. This growth is attributed to IG features such as IGstories, reels, posts, and highlights which are key in boosting engagements, and are mostly preferred by Instagram influencers as marketing tools. Ranked as the 4th most popular social platform worldwide in 2022 with 2.2 billion mobile account users, Instagram has evolved from an app where pictures are posted to a commercial place where transactions take place. This article aims to enlighten anonymous Instagram story viewers about the recently developed software that enables them to browse through Instagram without the fear of being found out. However, many people prefer to watch content on Instagram anonymously for fear of being identified by the poster or third parties due to their society status, and life away from social media. Whether it’s camping in the instastories of the sexy ‘’adult-content’’ creators, or peeping through the reels posted by your ex’s new catch, or, the recently launched goodies by your business competitors, we all have the desire to snoop.

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